Wouldn’t it be nice if you could invest in a business that’s profitable while also, as Steve Jobs would say, making a small dent in the universe? You could scoop up another doughnut chain that’s adding to the health problems of our nation, or you could buy into a kids’ entertainment franchise and be part of the revolution.
The Centers for Disease Control says that the number of overweight children in the United States has tripled since 1980. Surely, this is, in part, due to the wallet-friendly price of fast food and the fructose corn syrup abundant in kids’ foods today. However, the one thing that most parents can agree on is that their kids are more sedentary than ever. Between video games and smartphones, it’s not easy to get kids off the couch.
That’s why, if you’re looking for a franchise investment opportunity, we think owning a kids’ entertainment franchise—one that gets kids active and makes parents happy to bring them—is a great step in the right direction.
1. It’s easier than starting from scratch.
Entrepreneur.com offered advice back in 2006 on how to start a niche gym to accommodate this booming business. Their suggestions were to 1) know your niche, 2) do your research, 3) offer amenities, 4) find the right location, and 5) think of special promotions for your niche.
One great thing about buying into a kids’ entertainment franchise is that there’s already a business plan for you that tackles all six of these big questions and makes it easy for you hit the ground running. Why would you ever start from scratch when you can buy into a kids’ entertainment franchise with a recognizable name and brand recognition? Better yet, local families are just waiting for a new location to open near them.
2. Kids are a huge niche.
According to the National Association for the Education of Young Children (NAEYC), there are 73 million children under the age of 18 in the US. Talk about an enormous target audience! It’s not like you’re trying to sell something in a small niche, like wide-calf boots or left-handed tractor equipment. Kids are the most abundant niche you can get into.
3. Birthday parties happen every year.
Every year, those 73 million kids are having birthday parties. We’re not sure whether you’ve attended a birthday party lately, but they are getting bigger and better since Pinterest came around, putting moms everywhere to shame. So birthday parties alone have become a popular industry, and kids’ entertainment franchises benefit from this growing trend.
4. There’s a growing need for businesses that accommodate special needs children.
This year, Target made a statement to businesses everywhere when they announced they would offer Quiet Shopping Hours for parents of children with autism. Most Launch Trampoline Park locations already offer VIP nights where the lights and sounds are dimmed to accommodate special guests with sensory disorders. You can make a world of difference with a kids’ entertainment franchise that makes access and exercise available to everyone, and the parents and their communities will rally around you, which is also good for business.
5. It’s a great family business to own.
If you have kids of your own, it’s a great place to share with your family to create long-lasting memories. A kids’ entertainment franchise can become the perfect social gathering place for a birthday party, a family event, a church outing, a fundraiser, or just a friendly get-together. If you buy into a kids’ entertainment franchise that also offers adult activities—like Launch Trampoline Park, which offers dodgeball and fitness classes —it can double for date nights and corporate outings.
6. Training comes included.
If you’ve never owned a franchise, it’s not a problem. It’s not like walking into a new job after stretching the truth on your resume. Most people who buy into a kids’ entertainment franchise have never owned one before.
Launch Trampoline Park provides an extensive training and support program to help you every step of the way. From the time you sign your franchise agreement, our support staff begins working with you to select your site and get your location opened. Our online collaboration system takes you step by step through every phase of opening your Launch Trampoline Park.
It all starts with at least two weeks of training at our corporate location for you, your general manager, and one other person. This initial training occurs approximately 45 days prior to your opening and teaches your key management staff what they need to run your Launch Trampoline Park.
When you open your trampoline park, we will also provide two trainers to assist you at your location for the first week. Training will continue after your opening with your personal Franchise Business Advisor who will work with you step by step on an ongoing basis.
With the increased cases of obesity in the United States, institutions are focused on getting children out and active. We have seen this message everywhere from the White House to NFL doctors and everywhere in between. Launch provides one great solution to this problem: a place where movement becomes more than exercise; it becomes fun! Launch Trampoline Parks are the ideal opportunity for kids to let loose and “fly” while also providing a great environment for families to spend time together.
Go for fun. Go for exercise. Go for family time. Launch is a service-based, high-margin business model that lets you do all of these things at the same time. Launch has also developed a series of marketing programs to help drive revenue and controls for managing labor that help you optimize your business opportunity. Download our FREE franchise report now.