Indoor Playground Franchises: Why They’re Profitable
The act of play is an important part of a child’s development and growth. Play is more than just fun and games; It’s been proven to help kids learn about themselves and the world around them. It affects their social development, interests, and passions. This all leads to discovering important life skills as they grow.
For the most part, children have very little preference when it comes to choosing the play that they’re engaging in. It doesn’t matter whether it’s inside or outside, as long as they’re able to have fun. In this case, many parents opt for convenience, security, sanitation, and weather when choosing a space for their children. This creates the perfect opportunity for indoor playground franchises to thrive.
How Much Do Indoor Franchise Owners Make?
In 2019, children’s fitness franchises earned a total of $336 million in revenue.
Generally, the children’s fitness industry sees a good return on investment. The profit margins and returns for indoor playground franchises vary by location, business model, and overhead costs. It’s also impacted by the establishment’s reputation, and if there are attractions available for all ages.
When investing in an indoor playground business, begin with researching the total indoor playground franchise cost and be mindful of the environment and what’s happening in the community. For example, many of the peak hour times will align with the surrounding school’s schedules. This means weekends and breaks will be your busiest time. Despite this, it’s important to continuously offer activities and opportunities to engage with the community, so there is less down time. This could look like opening your doors to local businesses for employee exercises, field trips, fitness classes, or activities for non-school age children.
In addition to working with locals, it’d be worth your while to invest in internet marketing. Having eye-catching equipment creates a lively Facebook and Instagram feed. Social media has become a powerful tool, don’t be afraid to use it.
At the root of it all, create a high-quality experience with fun in mind. This means offering birthday packages, selling food and beverages, and making sure kids of all ages (and parents!) are welcome to join in on the experience.
There are a multitude of fun, creative, and easy ways to make an indoor playground more profitable.
What Equipment Do You Need to Start an Indoor Playground?
First and foremost, trampolines! There’s nothing like seeing the pure joy of kids and adults jumping to their hearts content and shaking off all the school and work stress.
It’s best to focus on fun when you’re thinking of a layout for your indoor playground. Making sure you have a little bit of everything for everyone goes a long way. There’s rock climbing, basketball, dodgeball, foam pit, laser tag, virtual reality, and so much more.
The best example of how to create the optimal experience is looking at seasoned family entertainment park, Launch Entertainment. With all these amenities and more, Launch creates an environment where it’s impossible not to have fun.
Who is the Target Audience & Why Do Indoor Playgrounds Appeal to their Needs?
When exploring indoor playground ideas for business opportunities, keep in mind the target audience for these types of centers are areas with a large population of children and parents who have disposable income.
Indoor playground franchises have several advantages. A major benefit to an indoor playground is the accessibility during every season. There is less opportunity for severe injury as many activities have cushions like ball pits and tumble mats.
Indoor playgrounds often undergo routine cleaning. This creates a more sanitary environment than any outdoor opportunities for play. For example, Launch has raised the bar in sanitation by passing the rigorous “STERILE” cleanliness certification program. This program was designed specifically for family entertainment centers. This includes providing cleanliness to all surfaces, trampolines & attractions, equipment, railings, inventory, lockers, and employees & guests. The requirements all meet or exceed CDC guidelines.
In terms of entertainment, most of these indoor playgrounds are destined to thrive in areas where there are a lot of families either visiting or living. They also excel when activities are geared toward every age. This makes families much more inclined to stay longer, and also to return.
Consider Franchising with Launch
Launch Entertainment continues to prove time and time again, what it takes to drive customer foot traffic and create a loyal customer base with fantastic return rates. Whether it’s family night, date night, a team-building meeting exercise, or college kids looking for a place to feel young again, we’re the go-to. We prioritize creating an incredible experience for all ages.
Starting an indoor playground can be daunting with many obstacles hurled towards you, but you don’t have to go it alone. With us, you can have the incredible opportunity of engaging with the community and being an anchor for incredible memories while also receiving ongoing support, training, marketing assistance, and ample resources from a franchise system that is driven to see you succeed.
If you’re ready to take the next step in owning your own family entertainment center, fill out this form and one of our franchise development representatives will be in touch.