Starting an entertainment business can be quite the lucrative career. There are many activities to consider for family entertainment, but one that really jumps out is a laser tag business. Traditionally, it’s a family favorite. Stepping into the dark arena with glow in the dark obstacles while donning your light up vest and clutching your laser gun…it’s quite the experience, for any guest.
But, for most entertainment businesses, it’s not enough to just offer one experience, especially when there’s always space for more.
Below, we’ll detail why laser tag is better suited integrated along with a plethora of other exciting activities rather than investing in a standalone laser tag franchise.
Is a laser tag business profitable in today’s world?
Starting a laser tag business can be profitable, but there’s quite a laundry list of cons that accompany the task. For example, competition can be high when it comes to a laser tag business, so analyzing the market and finding the demand is a huge step.
There are plenty of areas to stumble during the process. From finding the right supplier to low margins, and everything in between. Going this alone can be quite a challenge.
It can also become quite costly fairly quickly. The overhead expenses and taxes alone could put you in the red before your grand opening.
What Equipment is Necessary to Start Your Own Laser Tag Business?
A laser tag facility requires a significant amount of square footage and equipment. Starting a laser tag business requires necessary equipment. An obstacle course adds an element of fun to the space. Of course, that includes décor. Many times, since laser tag is a game with darker lighting, most of the décor is glow in the dark, creating an exciting atmosphere.
Equipment is needed including laser tag guns and vests with operating software that responds to being hit. Management software and other miscellaneous items should be accounted for as well.
How much space do you need?
Typically, in a standalone facility it would need to be at least 5,000 to 6,000 square feet for a laser tag business.
Why is it better to include laser tag as an additional activity to a range of services?
Laser tag can be enjoyable for a variety of groups, but to really utilize the space to earn the most profit, it shouldn’t be the only activity offered. Having multiple activities such as dodgeball, trampoline courts, rock climbing, arcade, and so much more takes your space to the next level.
On top of that, most standalone laser tag businesses do not have food options. Ensuring that your customers have food and beverages while they get all their energy out is essential to top tier entertainment. This type of service guarantees repeat customers, customers staying longer at your establishment, and the highest potential for a successful business.
Is it better to own a franchise?
Yes, a franchise is certainly more reliable than going into business ownership alone, especially starting a laser tag business. Franchises offer more structure, extensive training, and support, help with negotiations, and you’re more likely to gain financial support when joining a franchise. Since they’re a proven concept, a financial team finds them more trustworthy.
How does Launch Entertainment manage to integrate laser tag into their facility?
At Launch Entertainment, laser tag is just one of the incredible activities we offer. We’ve taken it to the next level by branding our laser tag, “Fury Laser Tag.” We have two experiences for customers to enjoy: joining forces with United Earth or the Martian Syndicate, where players can achieve bragging rights in the state-of-the-art arena.
Consider Launch Entertainment as Your Business Endeavor
Deciding to go into business ownership is an adventure. You should be able to have all the benefits that come with business ownership, but also have fun while doing so and choose the least stressful option. By joining Launch Entertainment, all the hard decisions are removed from your experience. You have a knowledgeable team right behind you, every step of the way, setting you up for the best chance of success.
It’s worth investing in a franchise like Launch over a standalone laser tag business because you’re able to really utilize the entire space, and curate an experience that laser tag alone simply can’t compare. Launch Entertainment has a proven history with repeat customers and prioritizing a memorable experience for all ages.
If you’re ready to take the next step in owning your own family entertainment center, fill out this form and one of our franchise development representatives will be in touch.