Launch Entertainment is Leveling Up its Franchise Development Strategy for Nationwide Expansion
Leader in Family Entertainment Space Projecting to Reach 100 Units Through its Innovative New Park Model
WARWICK, R.I. – Launching into a new era of entertainment for the entire family, the leader in indoor family entertainment is soaring above its competitors with an aggressive franchising initiative.
Launch Entertainment, an indoor family entertainment franchise, is aiming to reach 100 units in the next five years. Moving full-steam ahead on its development goals, the concept has three new locations slotted to open in the second half of 2022, with parks in Grand Rapids, MI; Jeffersonville, OH and Leominster, MA. Additionally, there are two signed agreements in New Jersey and Virginia as well as signed leases in several states to jumpstart development in 2023.
The Launch Entertainment business model is scalable for multi-unit opportunities and provides a fun, dynamic, and competitive environment to further drive growth and profitability for its franchise operators. With multiple revenue streams, the concept entices customers of all ages with an “Awesome” experience through its various attractions and amenities. Diversifying from its sole trampoline park origins, the brand now also offers bowling, laser tag, mini golf, a build-your-own pizza restaurant, a premium bar, and more, for the entire family to enjoy. As the global family/indoor entertainment centers market size is projected to reach $40 billion by 2025, Launch Entertainment is zeroing in on the potential with its franchise initiative over the next several years.
“We’re quickly establishing Launch as the go-to destination for family entertainment, and investors are looking to join our momentum,” said Rob Arnold, CEO of Launch Entertainment. “Not only do we have plenty to offer our customers with exciting activities for all to enjoy, but we also have an excellent opportunity for potential franchisees. Our parks provide multiple channels of income through various revenue streams, all centered to entertain guests and bring in more foot traffic, which ultimately increases the return for operators. We are intentionally seeking investors with a higher net worth who are looking to diversify their portfolio with a scalable, multi-revenue business model.”
Laying the foundation for its wide-scale development plans, additional support comes from Silver Oak Services Partners, which acquired a majority stake in Launch in 2020. Further aiding the efforts, Launch Entertainment leveraged the deal to strategically invest in its corporate executive team to provide top-notch support for franchise owners and help the brand reach its growth goals. Jeff Todd, a reputable franchise industry professional, has recently joined the brand as its new SVP of Business Development, bringing his expertise in expanding successful brands. Prior to his role at Launch Entertainment, Todd was Vice President of Franchise Development for Driven Brands, Inc.
Differentiating from its competitors and other franchise concepts, the Launch Entertainment corporate team provides hands-on support for franchise owners, including intensive training, operational, marketing, and sales support. The brand also manufactures its own fully-patented equipment, that allows for flexibility and innovation to create custom-designed parks, at a lower cost.
“We have the ability to fill a need in many markets that are underserved in full-family entertainment—creating a great opportunity for those looking to expand their portfolio with our unique concept. As we’re looking to strengthen our nationwide footprint and set ourselves apart as a brand, Launch continues to differentiate itself through our franchisee support,” said Todd. “With our next-level corporate support and an innovative new park model, Launch is on the verge of a record-breaking growth era.”
Since its inception, Launch has transitioned through three generations of entertainment centers that have progressed over time, increasingly offering more activities. The Generation 3 park, introduced in 2020, is a 35,000+ sq. ft. building, with trampoline courts, a full bar, premium food and beverage service, XP Arena, Bowling, Air Track Basketball, Omni Virtual Reality, 25+ games arcade, Krave Kitchen with build-your-own pizza and ice cream, private party spaces, laser tag, rock wall, ninja and ropes courses, and more.
Target markets for growth include new and existing markets around the Midwest, Northeast and Southwest, with a current emphasis on Atlanta, Dallas, Chicago, New York, and New Jersey. The brand is seeking franchise partnerships with investors wanting to diversify their portfolio through its multi-revenue stream business model. Potential franchisees are higher net-worth individuals, with $1M liquid and $2M net worth.
To learn more about the Launch Entertainment franchise opportunity, visit www.launchtrampolinepark.com/franchise/.
About Launch Entertainment
Launch Entertainment is the leader in the indoor family entertainment segment. Founded in 2012, the concept has evolved from a trampoline park and small arcade to the ultimate family destination: a full family entertainment center offering a variety of “Awesome” attractions, premium bar, and restaurant. The brand currently has 31 locations across 14 states, with several new locations in development. Backed by an experienced leadership team and a private equity deal with Silver Oak Services Partners, Launch Entertainment has initiated a full-scale franchise development plan.
For more information about Launch Entertainment, visit www.launchtrampolinepark.com/. To learn more about its franchise opportunities, visit