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Launch Franchising LLC Accelerates Growth in 2021 with New Private Equity Partner

WARWICK, RHODE ISLAND (September 19, 2021) – Launch Entertainment, an innovative, year-round family entertainment center with an XP Arena, ninja courses, laser tag, bowling, trampolines and more, is proud to announce its recent partnership with Silver Oak Services Partners, LLC (“Silver Oak”). Teaming up with the private equity firm positions the unrivaled family entertainment franchise for rapid expansion across the U.S.

Launch CEO Rob Arnold, who founded the family entertainment center in 2012 with his wife, Erin, says the private equity partnership puts the franchise in a position of strength as the booming indoor recreation industry emerges from the global pandemic.

“We decided as a company to view last year’s challenges and lockdowns as an opportunity to plan for our future. We used the downtime to focus on veering away from your standard trampoline park that appeals to only younger customers, and we have pivoted toward a more inclusive family entertainment concept,” Arnold says. “The partnership with Silver Oak allows us to grow our corporate team here at Launch with leading franchise professionals and build on our existing momentum through acquisitions and corporate park development.”

Silver Oak, a leading lower middle market private equity firm focused exclusively on service businesses, inked the partnership with Launch Trampoline Park in November 2020. Since the deal was signed, Launch has added a Head of Construction, a Head of Real Estate, and a Controller, among other key hires.

“This partnership allows us to hire best-in-class, seasoned franchise professionals from other concepts and improve the level of support for our franchisees, in addition to having the capital to evolve and innovate our brand at a more rapid pace,” Arnold adds. “We’re targeting key markets with great retail sites for new corporately owned locations as well as franchised locations. If you don’t have a Launch in your community yet, it won’t be long.”

Family entertainment centers generated $18.9 billion in 2017, and the industry is expected to grow to $40.8 billion by 2025 at a compound annual growth rate (CAGR) of 10.2 percent from 2018 to 2025, according to a 2021 industry report.

Launch, which started as an indoor trampoline park, has grown into a massive family entertainment center for all ages. The industry’s growth potential and Launch’s displayed willingness to evolve with the industry is what attracted Silver Oak to the brand, says Dan Gill, managing partner at Silver Oak.

“Family entertainment evolves quickly, and the franchise professionals at Launch are innovative industry leaders,” says Gill. “They understand what it takes to not only remain relevant in the family entertainment industry, but to dominate it. We are thrilled to play a role in the company’s rapid growth, and we look forward to great success.”

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Founded in 2012 by entrepreneurs Rob and Erin Arnold, Launch Entertainment is an innovative leader in the family entertainment industry. What started as an indoor trampoline park for kids has evolved into a year-round, all-inclusive family entertainment center featuring an XP Arena, ninja courses, climbing walls, laser tag, battle pits, bowling, giant trampoline surfaces, and more. As an ideal space for kids and adults alike, Launch offers a safe and enjoyable environment for date nights, birthday parties, family events, corporate events, church outings, fundraisers, and other get-togethers. Currently, there are 29 parks open and operating in 13 states, with numerous others in development across the country.


Founded in 2005 and based in Evanston, IL, Silver Oak Services Partners is a lower-middle market private equity firm focused on partnering with exceptional management teams to build industry leading business, consumer and healthcare service companies.  Silver Oak seeks to make control investments in leading service businesses with $15 to $150 million in revenue.  The firm is currently investing out of its fourth fund, a $500 million investment vehicle.  For more information, please visit